Elena Reyes
Hospitality Operations Strategist
Independent hospitality consultant focused on the boring numbers most hotels do not bother to track — door counts, dwell time, and ancillary-revenue capture.
Elena spent twelve years inside operations at full-service urban properties before going independent in 2019. Her last in-house role was head of operations at a 410-room downtown hotel where, by her own description, she became professionally obsessed with how badly the industry measures the people who walk through the building without a room key.
She now consults on lobby design, ancillary-revenue capture, and the small operational tweaks that move TRevPAR without requiring a renovation. Her quarterly newsletter on hospitality benchmarks runs on the assumption that data should be cheap enough to collect that you do not need a six-figure system to start.
Credentials
- CHIA — Certified in Hotel Industry Analytics
- Former Director of Operations, full-service urban property
- 15+ years in hospitality
Areas of focus
- Hotel operations
- Ancillary-revenue strategy
- Front-desk workflow
- Lobby & amenity design
Writes in
EN, ES
Articles by Elena Reyes
- The Free Pace Tracker That Golf Resorts Are Using to Speed Up Play Slow play is the number one complaint at resort courses — here is how digital pace tracking replaces the clipboard-and-walkie system that rangers have been usin... Hotels & Resorts · May 4, 2026
- Why Every Sports Bar Needs a Digital Darts Scorer on the Wall Darts leagues drive weeknight revenue, bar games keep customers longer, and a free browser-based scorer replaces the chalkboard that nobody can read after round... Restaurants & Bars · May 4, 2026
- How Browser-Based Trivia Replaces Pen and Paper at Bar Trivia Night Teams scan a QR code, answer on their phones, and a TV scoreboard updates in real time — no app download, no paper answer sheets, and no trivia host grading 20... Restaurants & Bars · May 4, 2026
- Hotel Trivia Night: How Resorts Use QR Code Trivia to Keep Guests On-Property Guests scan a QR code from the lobby bar, pool deck, or conference breakout room and play trivia on their phones — no app download, no paper, no event budget Hotels & Resorts · May 4, 2026
- Why Restaurants Are Counting Every Guest Who Walks Through the Door From fire code compliance to table turnover optimization — how a simple headcount is becoming the most underrated tool in restaurant management Restaurants & Bars · May 4, 2026
- The Front Desk Metric No Hotel Talks About: Lobby Foot Traffic Hotels obsess over room occupancy but ignore the number that drives bar, restaurant, spa, and gift shop revenue — how many people are actually walking through t... Hotels & Resorts · May 4, 2026
